We buildnutritionbrands peoplekeep taking.

Prime49 Solutions researches, formulates and launches daily nutrition for India. Aurava is our first brand.

Hover a stage. Click Aurava to open it.

Aurava Advanced Protein, product photograph

Aurava Advanced Protein

Yeast-fermented microbial protein with probiotics and fibre, in one daily blend. Plant-free.

Key ingredients: Yeast-fermented protein, Probiotics, Fibre.

Visit Aurava

More brands are in development, built the same way.

What we do

Research and formulation

We start with the ingredient and the dose. Each formulation begins with what published research supports, then we develop it so it can be made consistently, at the quality the label promises.

Brand building

We give each product a clear reason to exist, and a name, look and voice people can trust. Aurava is the first: a morning protein shake and an evening mocktail belong to the same daily rhythm.

Aurava protein shake made with chocolate and coffeeFriends raising green mocktails made with Aurotail

Bringing products to market

We handle what it takes to reach people: packaging, regulatory approval, pricing and the channels that carry our products across India.

What we hold ourselves to

  • Every ingredient has a reason.

    Nothing goes into a formula to fill out a label. Each ingredient is there for a purpose we can state.

  • Doses we can point to.

    We use amounts grounded in published research, and we print exactly how much is in each serving.

  • Claims we can stand behind.

    Our labels and copy follow FSSAI rules. We never claim that a product treats or prevents a disease.

  • Tested by someone other than us.

    Every batch is checked by an independent, accredited laboratory before release.

Selling, making or investing in nutrition? We’d like to hear from you.

We work with retailers, distributors, manufacturers and investors across India. Tell us what you have in mind.

Talk to us