Prime49

The companybehind Aurava

Prime49 Solutions is a nutraceutical company based in City, India, founded in 2025. We research, formulate and launch daily nutrition, starting with Aurava.

Sunrise over still water, from Aurava’s brand imagery

Why we exist

Plenty of people start a supplement and stop a few weeks later. The reasons are rarely mysterious: too many products, doses nobody explains, routines that don’t fit a real day. Prime49 Solutions exists to build nutrition that people keep taking.

We start from how a day actually runs. A morning asks for something different from an evening, so our first brand, Aurava, is organised around the body’s daily rhythm rather than a shelf of single ingredients. Each product has a time and a reason.

We choose ingredients for what they are meant to do, use doses we can cite, and write labels that say plainly what is inside. We would rather launch four products we are sure of than forty we are not.

Aurava launches in India first. More brands will follow, built the same way.

Leadership

  • Founder name

    Founder and chief executive

    One line on background and what they lead.

  • Co-founder name

    Co-founder, formulation

    One line on background and what they lead.

  • Name

    Head of operations

    One line on background and what they lead.

How we make a product

  1. Research

    We review the published evidence for each ingredient and the dose it is studied at, and decide what the product is for before anything else.

  2. Formulate

    We develop the blend, format and taste with our manufacturing partner, so the product is something people will actually take every day.

  3. Test

    We check stability, label accuracy and contaminants before release, and keep the records for every batch.

  4. Launch

    We complete FSSAI compliance, packaging and pricing, then bring the product to people through the channels that suit it.

Quality and compliance

We don’t claim that any product treats, cures or prevents a disease. Where we describe a benefit, it is one the evidence and the regulations allow.

Regulation
Products are made and labelled under FSSAI’s health supplement and nutraceutical regulations.
FSSAI licence
Licence number
Manufacturing
Partner name, facility location, GMP / ISO 22000 certification
Testing
Independent laboratory and its accreditation, e.g. NABL

Want to work with us?

We talk to retailers, distributors, manufacturers, investors and people who’d like to join the team.

Talk to us